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Embotics Cloud Management Blog

Cloud Cost Control: The #1 Pain Point for Enterprises

taking a closer look at cloud cost controlWe recently had the good fortune to host a Webinar with Torsten Volk of Enterprise Management Associates (EMA). In that discussion, Torsten and Embotics EVP of Engineering & Chief Technology Officer, Scott H. Davis discussed the top 10 priorities for managing hybrid cloud, Containers and DevOps, based on research from a recent report he published, and how Embotics is helping customers eliminate those roadblocks to make these new technologies easier to manage.

One of the first issues in Torsten’s research was an important one: cloud cost control. Based on EMA’s research, cloud cost control emerged as the number one pain point for enterprises of all sizes - it’s clear that all organizations are trying to optimize the risk and cost ratio for every application in the enterprise, and many are falling short. There is, put simply, a massive gap in application knowledge - particularly in hybrid clouds, that span different providers and business units.

Cloud cost control slide from EMA research webinarThat’s why, at Embotics, we work closely with customers to help them understand their cloud cost landscape and how to determine the right deployment target for each of their workloads in complex and constantly moving hybrid cloud environments. When we’re making cloud cost control recommendations, whether it’s recommendations through reports as advice or we’re talking about actually automating the placement of workloads, there are three broad categories of input that we use.

Cloud Cost Control: Three Recommendations  

First, there is matching available resources in the infrastructure to the application requirements, which can be dramatically different from customer to customer. Second, we look at governance policy constraints. For example, does a certain workload need to be PCI compliant, or are there restrictions on whether that data can be located for regulatory purposes?

cloud cost control slide on cost containmentLast, but certainly not least, is cost - which in and of itself, is complex. You have to factor in a myriad of variables such as the public cloud instance types on various platforms, what would it cost on-prem (both in CapEx and OpEx Costs), etc. In a lot of ways those are soft costs, but it’s still prudent to compare them. Beyond simple placement, Embotics helps customers with unique important capabilities like power scheduling, which is about shutting off all workloads automatically during times the underlying application doesn’t run.

We do all of this better than some of the biggest cloud management vendors. How? It helps that we’re an independent multi-cloud platform. We, in particular, have chosen to go deep on the platforms we support rather than a more traditional broad and narrow approach. The big players are so vested in managing and providing information on their individual platforms, they often fall short on (or completely ignore) comprehensive management across platforms - and just as important, being a trusted advisor that spans platforms.  To really get an accurate handle on cost optimization, customers need a cloud management platform that can be an honest broker of cost components, and that’s what we provide.

As cloud computing models proliferate and evolve, it's just as important as ever that technology leaders make informed decisions about which products, services and payment models deliver the best results - but it’s not easy. If you’re interested in more information about how Embotics is helping customers deal with cloud cost control and other roadblocks to effective cloud management, click here to access the webinar with EMA, or download the research paper here.
Topics: Cost Management EMA Research