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Embotics Cloud Management Blog

Jay Litkey

President, Jay Litkey

Recent Posts by Jay Litkey:

Where did the name “Embotics®” come from?

I’m often asked by customers, partners and others involved in the wider virtualization and cloud management ecosystem where we got the name Embotics®. Today I’ll tell the story, and provide some resources that I hope will be helpful to anyone making the same decision.

We were starting up in 2006, coincidentally the same year Amazon AWS launched, and knew we needed a name that was:

1. Meaningful in the market we were pursuing
2. Short enough to roll off the tongue
3. Not going to violate someone else’s intellectual property rights
4. Available to register as a .com

Sounds easy, right? Well, until you’ve been through the exercise, you won’t appreciate how difficult it can be! Let’s break down the name Embotics against these four criteria:

Making It Meaningful

The founding team had its roots in policy-based systems management and automation technology, often referred to as autonomic computing back in the early 2000s, but saw that the growing trend of server virtualization held the future. We believed that virtualized data centers, the genesis of private and hybrid clouds, operated by future enterprises and service providers would need to be self-managing and self-regulating. Software controlled automation would be the heart of this effort – what we now refer to as the Software Defined Data Center, or SDDC.

Given the accelerated rate of change, virtual data centers would require purpose-built systems management automation and orchestration platforms to monitor, analyze, plan and execute the delivery and governance of IT services. Today, this type of software, including our own Embotics® vCommander™ is often called a Cloud Management Platform (CMP) by Gartner and other analysts.

John Kaldeway was doing some freelance marketing consulting for us at the time, and suggested the phrase “Embedded Bot”.

Short and Sweet

Okay, “Embedded Bot” feels a bit like the start of a tongue twister. Collectively, we decided to shorten the name to Embotics, a name that is true to its meaning, but has a sharper sound.

Intellectually Ours

Now that we were really getting somewhere, it was time for the due diligence. We search Google and Yahoo extensively. We also queried the trademark database operated by the United States Patent and Trademark Office (USPTO), to make sure we were in the clear to proceed.

Registration Day

Without a doubt, the hardest part of naming a business today is finding an open .com name. Domains covering every word in the dictionary were all registered many years ago, so you either have to invent a new word, conjugate or combine two or more words, or buy a domain name at a premium from someone else who owns the rights. Of course, we ended up going with our invented word (we’re still hoping to get into the dictionary, though). We knew from our online searches that nothing was coming up, and confirmed this with our domain registrar, scooping up our .com right away.

If you’re an entrepreneur or founding team member in the existing early days of a startup, and you’re looking for more structured guidance on choosing a company name, here are some resources you may find useful:

How to Choose the Best Name for Your Business – Inc.com
10 Ways to Come Up with a Killer Name for your Company – BusinessInsider.com
How to Choose the Best Name for your Company – Forbes.com
10 Business Name Generators to Help you Create your Brand – Shopify.com

Topics: Cloud Management Platform (CMP) Embotics Culture

Cloud Management Software: Faster Provisioning Times

Do your users expect faster provisioning times, and do they complain your response and turnaround time is too slow?

You can quickly and easily configure Embotics® vCommander™ to enable faster provisioning of services to your customers—all while maintaining control by implementing workflows to match your business processes. By enabling your users with the ability to self-provision, it helps maintain customer satisfaction and reduces the risk of users creating rogue IT environments.

You can save time by automating the repetitive process of platform and software provisioning. Most importantly, the organization can provide an environment for agile innovation.

Benefits of our Lab Management solution include the ability to rapidly setup multiple test and development environments, to provision any environment with a click of the mouse, and to reduce test lab capital and operating costs. With Embotics vCommander Cloud Management Platform (CMP) you can empower your users by providing a self-service experience that allows them to scale up and scale down resources where authorized. It’s scalable and robust from the smallest infrastructure to the enterprise-class infrastructure. Embotics vCommander consists of twelve key feature categories. These key features can be configured to target five solutions: Private Cloud Automation, Lab Management, Microsoft Hybrid-IT, Managed Services, and Virtualization Management.

Features include:

  • Self-Service Provisioning
  • VM Lifecycle Management
  • Resource Management, Optimization & Capacity Planning
  • Chargeback & IT Costing
  • Reporting, Analytics & Visualization
  • Inventory, Change & Configuration Management
  • Delegated Administration & Distributed Operations
  • Governance, Tracking & Compliance
  • White Label Branding
  • Service Offerings
  • Snapshot Management
  • Multi-Hypervisor Management
Topics: ITaaS Cloud Management Platform (CMP) Self-Service Provisioning

Cloud Management Software: Optimization and Capacity Planning

Optimization and Capacity Planning is critical for reducing costs and reducing sprawl in the virtual or cloud environment. By making sure machines are deployed in consistent standardized fashion, it allows for rapid deployment and rapid de-provisioning based on cost and performance SLAs, rather than complexity. Embotics® vCommander’s™ Cloud Management Platform (CMP) provides virtual machines(s) (VMs) in a service centric fashion. When you standardize your service offering for production VMs, you increase your SLAs.

For existing production workloads, the ability of vCommander to compare the configuration drift from the templates, or from similar workloads, finds configuration issues.

With our Cloud Management Software platform, you’ll improve efficiency, reducing costs and complexity while optimizing planning and growth.

Features include:

  • Resource Management, Optimization & Capacity Planning
  • Reporting, Analytics & Visualization
  • Inventory, Change & Configuration Management
  • Delegated Administration & Distributed Operations
  • Chargeback and IT Costing
  • VM Lifecycle Management
  • Governance, Tracking & Compliance
  • Snapshot Management
  • Multi-Hypervisor Management
Topics: VM Sprawl & Rightsizing Cloud Management Platform (CMP) Cost Management

Cloud Management Software: The Challenges of Managing Virtual Assets

Are you constantly challenged with the managing and keeping track of your digital and virtual assets?

Embotics® vCommander™ allows you to easily track assets, and to wrap a process around the request for assets to guarantee you know why a virtual machine (VM) exists in your environment.

vCommander VM Management features allow you to run a higher VM to admin ratio, saving full-time equivalent (FTE) costs. Your initial return on investment (ROI) will cease to erode, and you’ll gain further ROI through the increased efficiencies of your cloud management platform.

The ability to collect data cross platform and to assign values to the components being used, no matter who the vendor is, allows you to deliver a complete picture of costs while helping you to reconcile value in the organization.

Default costs are derived from our knowledge and expertise, allowing you from day one to compare what you thought was happening in your environment, to what is actually happening in your environment.

With our solution, you’ll improve efficiency, reducing costs and complexity while optimizing planning and growth.

Features include:

  • Resource Management, Optimization & Capacity Planning
  • Reporting, Analytics & Visualization
  • Inventory, Change & Configuration Management
  • Delegated Administration & Distributed Operations
  • Chargeback and IT Costing
  • VM Lifecycle Management
  • Governance, Tracking & Compliance
  • Snapshot Management
  • Multi-Hypervisor Management
Topics: Administration Asset Management Cloud Management Platform (CMP) vCommander

Cloud Management Software Set for Further Consolidation

The cloud management software market is set for further consolidation following a flurry of recent deals, according to industry sources.

Topics: Press Industry watch

What's the Future of Private Cloud?

It depends on your past and present!

Topics: Industry watch Private Cloud

How Clear is Your View into Economics of the Cloud?

The talk of cloud is continuous. What first began as a private cloud discussion has morphed into a focus on public clouds and most recently on the hybrid cloud model.  As clouds continue to evolve, IT must pay close attention to how end-users are using these platforms through effective and cost efficient management solutions.

Topics: Multi-hypervisor Cost Management Chargeback & Showback

Building Community: OpenStack, Embotics And The Open Source Cloud

The minds behind OpenStack – pros from Rackspace Hosting, NASA and others – say that the open source cloud-computing platform they’re creating is a bazaar, not a cathedral. The mission is to build a massively scalable open source, open design, open development community for all public and private cloud providers. Last month, Embotics joined that expansive community, and we’ve pledged to leverage OpenStack technology in future versions of vCommander.

Topics: OpenStack Application / Service Delivery Multi-hypervisor

Ottawa Company Goes After VMware's vCloud Director

Ottawa Company Goes After VMware's vCloud Director.

Topics: Press VMware vCloud Director

Embotics Announces “Upgrade Your VMware vCenter Lab Manager” Program

By now, every user of VMware’s vCenter Lab Manager knows that product is rapidly approaching its end-of-life date. VMware will cease to support it on May 1, 2013, and users might find that vCenter Lab Manager no longer works once they upgrade to vSphere 5. This leaves test and development teams in a bind. If they take VMware’s suggestion to move to vCloud Director or vCloud Automation Center, most of them will end up with solutions too complex and expensive for their needs. Embotics vCommander to the rescue!

With Embotics “Upgrade Your VMware vCenter Lab Manager” program, IT leaders may exchange their VMware vCenter Lab Manager licenses to Embotics vCommander licenses at a net-zero cost. With this upgrade, CIOs can ensure their organizations have platforms with support for future private cloud development initiatives. The program includes Embotics vCommander licenses at the same cost as existing vCenter Lab Manager maintenance and support, as well as a free migration accelerator and two days’ worth of Embotics professional services for qualified customers to get next-generation lab environments up and running.

Additionally, for those companies who have already migrated to vCloud Director or vCloud Automation Center for the purposes of lab management, they can swap out their vCenter Lab Manager, vCloud Director or vCloud Automation Center licenses for Embotics vCommander licenses and price protection. For those users unable to break out their vCenter Lab Manager renewal pricing, Embotics vCommander is specially priced at $299 per socket per year.

Embotics vCommander, one of the only on-premise private cloud management solutions in the marketplace, reduces test lab capital and operating costs while giving lab users higher quality of service.

To take advantage of the Embotics “Upgrade Your VMware vCenter Lab Manager” program, call 1-613-599-0494 or email us today, we’ll take care of you!

Topics: Lab Management Promotion