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Embotics Cloud Management Blog

Battling Cloud Fatigue in 2013

When the “best of” lists come out later this month, it will be interesting to see where the term “cloud” falls among the most overused phrases of the year. There are good reasons for the frequency with which IT pros mentioned the cloud in 2012. There’s a lot of potential for positive business and IT change in infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS), but there has also been a lot of hype swirling around the nebulous cloud terminology.

It is all of that hype that could set the stage for cloud fatigue as we move into the New Year. To diagnose cloud fatigue, consider these questions:

  • Do you feel hate in your heart for vendors, analysts or marketing types who can’t stop talking cloud?
  • Are you tired of companies placing “cloud” into their product names?
  • Have you had enough of sifting through pages of cloud marketing speak with no idea of what a product actually does?
  • Are you tired of false promises made by vendors and manufacturers?
If you answered “yes” to any of the above questions, you may have cloud fatigue already. This condition could spread in 2013 as end users and IT departments grow more and more perplexed about which cloud-based offerings to use and how to manage them all.

The onset of cloud fatigue comes just as the industry is more fully embracing cloud computing’s potential. Today, there might be a negative perception that cloud computing is taking over the world, but the transformation from using computers and infrastructure to consuming services and applications is a positive one. In 2012, we saw the commoditization of the hypervisor and the portability of workloads; continued adoption of private clouds (shared resources, elastic provisioning, utility-type consumption and management platforms); and the migration of workloads to public and hybrid clouds. The coming year will be a tipping point for cloud computing. In 2013, the cloud’s benefits will clearly outweigh any symptoms of cloud fatigue for organizations that embrace insight, prescription and guidance.

Businesses cannot afford to let cloud fatigue slow their progress toward real, cloud-delivered value. To avoid this illness in 2013, enterprises must diagnose their cloud readiness and private cloud management capabilities and make an honest assessment of where they are in terms of cloud maturity, where they want to go, and how best to get there.
Topics: PaaS ITaaS