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Embotics Cloud Management Blog

The Shifting Cloud Market Dynamics (Part 3)

Shifting Cloud Market DynamicsOver the past few weeks in this space, we’ve spent some time writing about some of the ways that the cloud market is evolving, and how those evolving dynamics impact multicloud environments and how we approach and serve enterprises trying to manage those environments.

As a quick refresher, the first post touched on the idea that the era of greenfield sales is over - every organization we talk to, to some extent, has some level of cloud management strategy. As a result, you need to be able to consume applications, workloads and infrastructure in the way it has been created and add value on top of it. We also talked about the rise of DevOps and how organizations have started to place a real premium on speed and flexibility.

The follow-up post addressed how the conversations we’re having have changed from the ins and outs of provisioning automation, feature depth, etc to a much higher-level discussion around strategic business solution value. We also touched on the importance of delivering value for both cloud direct and cloud-brokered consumption models, with both models gaining steam within enterprises.

So what do all of these shifting marketing dynamics mean to customers, and what are we doing to address that? The answer is at the heart of what we’re spending our days at Embotics focusing on - the evolution of our cloud management platform. The technology landscape is littered with grave markers for once-innovative companies that refused to adapt to the changing needs of the market.

Here at Embotics, innovation is baked into our DNA. We are not capable of sitting still while the world changes around us, which is why our product team has been so busy lately. You’ll have to stay tuned for more details, but you can expect us to build on last year’s announcement about CMP 2.0, where we introduced new priorities for cloud management in a DevOps world, with a focus on containers and microservices.

The hybrid cloud is here to stay, and as enterprises embrace this change, they need to be prepared to morph from an infrastructure-based, software-defined data center focus for their traditional applications and workloads to a world where they must also embrace cloud-scale microservices-based applications built and deployed using DevOps methodology. We’re ready to meet that challenge and look forward to providing more details in the near future.

In the meantime, if you’re interested in a discussion about how Embotics can help you navigate the shifting cloud dynamics, please don’t hesitate to contact us here.

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Topics: Hybrid Cloud Cloud Management Cloud Market