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Embotics Cloud Management Blog

Transforming How Fanatics Licenses Sports Apparel with Embotics

Fanatics_Logo-250-73As server virtualization continues to mature, many organizations are moving beyond simple virtualization into public, private or hybrid cloud environments. Such environments allow authorized users to create their own virtual machines based on templates that are listed in a service cloud. However, self-service models introduce additional complexity and increase the potential for IT resources to be wasted and for costs to spiral out of control. In turn, IT departments are challenged with managing infrastructures that deploy tens of thousands of virtual machines across multiple operating systems in multiple datacenters and fulfilment centers.

Sounds like a nightmare, doesn’t it? That’s what Fanatics, the global leader in licensed sports, thought too, before implementing Embotics vCommander. One of the main challenges Fanatics faced was the time it took to configure virtual machines, as it would often take up to three days to provision a virtual machine. Once the system requirements, such as type and placement of the systems, were determined, coordination was required between multiple teams to allocate storage, deploy firewall rules, and assign network addresses. It became apparent that the company needed to embrace a DevOps model to provision systems in a timely manner, and to automate a lot of processes that were being performed manually.

By implementing Embotics’ vCommander, repetitive manual tasks that were previously used to configure virtual machines (VMs) are now scripted using the built-in workflows and standardized templates. This, along with the introduction of a self-service model brings the provisioning time for a virtual machine from three days to under 10 minutes and frees up IT resources from managing and configuring the VMs to more strategic tasks.

 With vCommander’s workflow capabilities, Fanatics was also able to integrate configuration management and tools such as Jenkins, Chef, and other continuous delivery toolchain technologies into the provisioning process. This ensured that the delivered virtual machine was deployed with the correct applications and configured to their needs.

 According to Aashish Naik, Senior Manager DevOps & Release Engineering at Fanatics, “vCommander provides us with a great API interface. We are building a lot of infrastructure-as-code, and by utilizing the vCommander APIs to perform integrations we can be faster and more flexible in delivering that code.”

 Today, Fanatics continues to change the way fans purchase their favorite team apparel and jerseys across retail channels through an innovative, tech-infused approach to making and selling fan gear in today’s on-demand culture.

 To learn more about Fanatics success, check out our complete case study online here. If you’re interested in taking vCommander for a test drive yourself, we encourage you to download the vCommander trial today.

Topics: Cloud Management Platform (CMP) DevOps CMP 2.0 Hybrid Cloud Management